Lori Senecal has been appointed as the Global CEO of CP+B. Now she will be responsible for the growth and expansion of the company globally. She will also be managing the eight international offices of the company and looking after their coordination as well as development. She is a thought leader as well as a management specialist.
Senecal has always interested in embracing technology along with innovation on a global scale. She will continue this trait in order to provide worldwide momentum to this company, which recently won the global creative account of Infiniti.
Lori Senecal has expressed her delight for working with Chuck Porter as well as the leadership team of CP+B. She will be playing a major role in managing the global growth of this agency. This will be achieved by working along with the exceptional talent that works here across various offices.
Lori Senecal has been known to develop strategic partnerships during her career. This has helped to accelerate the global growth of her agency. She is able to create new business divisions making use of cutting-edge technologies. Lori Senecal has been known to lead numerous blue chip accounts that include Coca-Cola and Nestle, in addition to BMW. She has been the CEO of the MDC Partners network according to salary.com. In fact, she will still retain this post while she is with CP+B.
Previously, Lori Senecal was the global head of kbs+. She was able to transform this agency from being a domestic agency employing 250 persons to becoming a highly creative, global firm employing over 900 persons. It became an innovative agency having business units focusing on technology, the creation of start-ups and their investment in addition to content creation.
Prior to working with kbs+, Lori Senecal was the President of McCann-Erickson Worldwide. She was looking after its flagship office in New York. She was holding the top leadership positions in strategic planning, besides innovation along with account leadership.
Lori Senecal was appointed to the board of MDC Partners in 2014. In the same year, she was named a Woman to Watch. This was by Ad Week. Lori Senecal has won several honors for her professional achievements. She was awarded at the AWNY Game Changer Awards. Here she won the Quantum Leap Award which was in the field of leadership and innovation. She is known to share high values and passion for this industry. She has extraordinary management experience as well as expertise.