EOS Lip Balm is one of the most loved lip care product in the market today and offers users with a broad range of flavors to choose from, starting from strawberry to mint and from grapefruit to honeydew. EOS Lip Balm is one of the most sold lip balms in the country today and sells over a million units each week, and the growth trend continues for the company, which is still relatively new compared to its competition.

One of the reasons why EOS or Evolution of Smooth is doing so well is because the oral lip care market hasn’t seen much innovation in the past few decades. The consumers of lip care products were probably bored of the same old Chapstick products that were stocked in just about every departmental store. As soon as the EOS Lip Balm was introduced, it created a storm in the lip care segment and the shelves of Walgreens, Walmart and Target got washed out in just a couple of weeks of its launch. Also see, http://www.ulta.com/brand/eos. And, the trend continues till date whenever the company launches its new flavor in the market.

The managing director and co-founder of the lip balm compnay, Sanjiv Mehra, said in an interview that EOS deliberately didn’t focus much on sharing information about the company or its marketing strategy for long for a reason. It is because the founders and the company as a whole were committed to putting all its effort into building a product that is different, unique and sustainable. Sanjiv added that the company did extensive research before creating the lip balm that we know of today because EOS didn’t want to build something that looked like an add-on to what is already available on the market. EOS today is featured on Facebook and other social media platforms, in many fashion and cosmetic magazines and is used by famous celebrities, including Kim Kardashian, Miley Cyrus, and Christina Aguilera.

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