How EOS Created an Lasting Lip Balm Company

EOS had very humble origins as a startup just over seven years ago when they were first formed to enter the lip balm industry. Since their creation, EOS has emerged as a major competitor that has battled global behemoths such as Pfizer which owns Chapstick and Clorox which owns Burt’s Bees.

EOS started with a plan to attack a segment of the market that contained numerous dissatisfied customers who were not able to purchase lip balms that they were interested in, namely products that did not contain artificial ingredients. EOS decided to pursue, after notable interviews with customers, female customers who happened to buy the most lip balm. These customers were willing to pay more for a higher quality lip balm that was based on organic and all-natural ingredients. EOS decided to use substances like jojoba and coconut oil in their lip balm which lasted longer and better than the petroleum jelly that Pfizer used in their Chapstick brand.

Customers who tried EOS lip balm were satisfied with the product, but few customers were getting access to the product. EOS built out their distribution network by inking relationships with notable retailers who would carry their lip balm including Walgreens, Target, Walmart, and Amazon.com which improved access to their products. The pastel colored orbs that EOS used as part of their marketing process was notable and new and customers were attracted to these containers, allowing the brand to create a cohesive brand image.

EOS then went about marketing their products even though they were constrained with smaller marketing budgets than the competition. To effectively manage this, EOS used innovative marketing methods such as using Facebook and other social media platforms to spread their brand and using endorsements from notable bloggers and social influencers to grow their brand. These strategies let EOS emerge as one of the winners of the lip balm wars and forge a lasting brand.

EOS Lip Balm – Innovative And Effective Lip Balm That’s Meant Especially For Women

EOS Lip Balm is one of the most loved lip care product in the market today and offers users with a broad range of flavors to choose from, starting from strawberry to mint and from grapefruit to honeydew. EOS Lip Balm is one of the most sold lip balms in the country today and sells over a million units each week, and the growth trend continues for the company, which is still relatively new compared to its competition.

One of the reasons why EOS or Evolution of Smooth is doing so well is because the oral lip care market hasn’t seen much innovation in the past few decades. The consumers of lip care products were probably bored of the same old Chapstick products that were stocked in just about every departmental store. As soon as the EOS Lip Balm was introduced, it created a storm in the lip care segment and the shelves of Walgreens, Walmart and Target got washed out in just a couple of weeks of its launch. Also see, http://www.ulta.com/brand/eos. And, the trend continues till date whenever the company launches its new flavor in the market.

The managing director and co-founder of the lip balm compnay, Sanjiv Mehra, said in an interview that EOS deliberately didn’t focus much on sharing information about the company or its marketing strategy for long for a reason. It is because the founders and the company as a whole were committed to putting all its effort into building a product that is different, unique and sustainable. Sanjiv added that the company did extensive research before creating the lip balm that we know of today because EOS didn’t want to build something that looked like an add-on to what is already available on the market. EOS today is featured on Facebook and other social media platforms, in many fashion and cosmetic magazines and is used by famous celebrities, including Kim Kardashian, Miley Cyrus, and Christina Aguilera.